Demi Ogutler

Demi Ogutler

Hospitality Designer & Content Creator

Tiled bar & stools
Coffee & laptop
Sunset walk
Pink wall & tassel light

UGC videos

Short vertical stories shot from the guest’s point of view, made to feel native to social. Tap a video to play it with sound.

A guest’s view

Outsite · spec work

The coliving experience, seen through the eyes of someone staying there.

Full quality on Google Drive

The king double

Outsite · spec work

Showcasing the king double room in Outsite’s coliving space.

Full quality on Google Drive

Space & transition

House of Somos · spec work

A study in showcasing the space and moving between its rooms.

Full quality on Google Drive
Beautiful photography can show a property. Great content makes someone imagine themselves inside it.

I create visual stories that bring hospitality brands to life, capturing the spaces, details, rituals and experiences that make a stay memorable. The result is content that feels authentic to the brand, native to social and made to leave the viewer wanting to experience it for themselves.

Capture attention

Visuals that stop the scroll.

Communicate experience

Content that shows more than the room.

Build desire

Give future guests a reason to imagine.

Selected stills

Self-directed hospitality, lifestyle and destination studies.

All imagery independently created for this portfolio.

Why work with me

A career spent designing the places guests remember, now pointed at the camera.

Design eye

Composition, materiality, light and detail.

Hospitality

A career spent designing guest experiences.

Editorial

Considered visuals with a strong point of view.

Curious creator

Building, learning and refining every day.

Demi Ogutler

Hey, I’m Demi

I’m an architectural designer and content creator with 15+ years of experience shaping luxury hospitality, interiors and brand-led environments.

With a trained designer’s eye for detail, atmosphere and storytelling, I create thoughtful, visually compelling content that captures the essence of a place and the experience of being there.

My focus is luxury hospitality, wellness and lifestyle spaces, from boutique hotels and wellness retreats to design-led destinations that inspire a more intentional way of living. Through considered visuals, authentic storytelling and a deep appreciation for design, I help brands communicate not just what a space looks like, but how it feels to be there.

Packages & pricing

Every package includes perpetual, non-exclusive commercial usage of the final delivered assets.

The Short Story

$250
1 edited vertical video
  • One 15–30 sec video
  • 9:16 format
  • Basic edit and agreed on-screen text
  • One revision round

The Content Set

$550
3 edited vertical videos
  • Three 15–30 sec videos
  • One agreed creative direction
  • Edited and ready to post
  • One revision round

The Still Set

$300
10 edited photographs
  • Mix of wide, detail and experience-led images
  • High-resolution JPGs
  • One cohesive visual approach

The Hospitality Story

$850
3 videos + 10 edited stills
  • One local content session, up to 2 hours
  • Shot list and creative direction
  • 3 edited videos + 10 stills
  • One revision round

These are introductory rates while I build my content portfolio. Scope, production complexity, location and any additional services are agreed in writing before work begins. All fees are in USD unless otherwise agreed.

Usage & rights

The package price covers production and perpetual commercial usage of the final assets. No annual renewals or routine extension fees.

Perpetual, non-exclusive usage

Use the final delivered assets indefinitely, worldwide, across your brand-owned channels: social media, website, email marketing and digital campaigns. Perpetual usage doesn’t transfer copyright ownership or make the content exclusive.

One agreed scope

The fee covers the deliverables listed in the quote and the final edited assets supplied. The licence begins once the invoice is paid in full.

No routine renewals

You don’t need to renew the standard licence or pay a recurring fee to keep using the delivered assets.

Exclusivity

The standard licence is non-exclusive. Exclusivity is a paid add-on and must define the competitor category, territory and duration.

Creator-handle advertising

Whitelisting, partnership ads or advertising through my social account are priced separately, as they involve account permissions and campaign access.

Third-party rights

Music, fonts, stock assets, identifiable people, artwork or other third-party material may carry separate restrictions. Any limitations are identified in the quote.

Raw footage & project files

Not included unless expressly listed in the agreed scope.

Add-ons & exclusivity

Anything outside the package is priced and approved in writing before work begins.

  • Additional vertical videofrom $175 each
  • Additional photographfrom $30 each
  • Extra revision round$50
  • Rush delivery+25–50%, subject to availability
  • Raw footage or source filesquoted by volume
  • Whitelisting or partnership adsquoted per campaign
  • Travel, talent or propsquoted or reimbursed
  • 30-day category exclusivity+50% of project fee
  • 90-day category exclusivity+100% of project fee
  • Longer or broader exclusivitycustom quote

The exact exclusivity premium depends on the category, territory and how much future work the restriction prevents. A signed agreement or written scope governs each project.

Have a space worth telling a story about?

I’m available for selected hospitality, café, restaurant and wellness projects, both paid work and self-directed collaborations. Share your brief, timeline and intended usage for a tailored quote.